Waste is Food

With the industrialisation of countries such China and India, the amount of waste we produce is spiralling out of control. But hope exists. German chemist Michael Braungart and American designer-architect William McDonough are fundamentally changing the way we produce and build. If our waste can become food for the biosphere or the technosphere, then production and consumption could actually become beneficial for the planet. Their Cradle to Cradle concept proposes that every product be designed in such a way that at the end of its lifecycle its component materials become new resources.

Corporations such as Ford and Nike are now working with McDonough and Braungart to change their production facilities and their products. The Chinese government is working towards a circular economy where Waste = Food. This is an inspiring story that changes the way we think of production and consumption