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Home > Geography > Geography DVDs > TV Choice Geography Dvds >   Responsible Corporations?  Key Topics Multinational Companies Corporate Social Responsibility Marketing Health Developing World Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world. HUMAN COSTS: "If I'd known I'd get this disease I would have quit a long time ago." Ujang has terminal lung cancer. At 45, he is the victim of a habit, which is killing millions in his country. Targeted by the tobacco industry's relentless, high-powered marketing, Indonesians start young and die young. MARKETING: Most Indonesians don't believe that smoking is bad for their health and the industry shamelessly cashes in on their ignorance. The marketing strategies of cigarette companies play a major role in a massive national habit. Among men, almost 70% light up every day - about 80 million smokers. CORPORATIONS: Pressure groups attack the behaviour of giant tobacco companies like Philip Morris and British American Tobacco as a blatant breach of corporate social responsibility. Internal Philip Morris documents reveal the company's strategy: they want to entice young Indonesians to sample their deadly wares - and get them hooked. DVD EXTRA: "Profits Before Health?" - interview with a representative of anti-smoking charity ASH Release Date: 2010 Duration: 22 mins Redkite Order Code: GD187 Our Price: £47.00 Price Excludes VAT Customer Reviews Write an online review and share your thoughts with other shoppers! « Back   Menu Home View Cart Checkout About Us Contact Us   Shopping Basket Item Qty Price Sub Total: £0.00 Delivery: £0.00 Total: £0.00 How to Order:   Order online with this website or: .............................................. Fax your order on  01942 727541 Tel your order on  01942 728848  Email orders to: mail@redkiteresources.co.uk   Post your order to: Redkite Education 2d Wigan Road Ashton-in-Makerfield Lancashire WN4 8BJ     Free delivery on orders over £200 Scottish Highlands and Offshore Islands please ring for delivery rates. How to Pay Use this website to pay by credit card online.      For teachers: Use an official school purchase order number and an invoice will be raised.  Pay by cheque made payable to Redkite Education Site Map Terms & Conditions

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