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Home > Geography > Geography DVDs > TV Choice Geography Dvds >   Fair Trade & Chocolate dvd  Key Topics Marketing Fair Trade Ethics Internet Public Relations Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? SOCIAL ENTERPRISE: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in the profits from their cocoa beans. Divine is a social enterprise and claims its ethical motivation shapes everything it does. But it's had to fight a major marketing battle to find a place in the cutthroat confectionery market. MARKETING MIX: The big chocolate companies spend millions promoting their brands - by comparison Divine can spend almost nothing. Instead it makes creative use of the internet, public relations and its ethical back story. Divine's had to work hard to get onto the supermarket shelves and now wants to get its product to the other outlets people buy their chocolate. BUT IS IT ENOUGH? As well as more money, fair trade has brought real benefits to the African farmers who own Divine. Women get a better deal. Villages get badly needed facilities like wells. But fair trade has its limitations. What about people working in poor conditions in the developing world who aren't in the fair trade loop? Redkite Order Code: GD207 Our Price: £47.00 Price Excludes VAT Customer Reviews Write an online review and share your thoughts with other shoppers! « Back   Menu Home View Cart Checkout About Us Contact Us   Shopping Basket Item Qty Price Sub Total: £0.00 Delivery: £0.00 Total: £0.00 How to Order:   Order online with this website or: .............................................. Fax your order on  01942 727541 Tel your order on  01942 728848  Email orders to: mail@redkiteresources.co.uk   Post your order to: Redkite Education 2d Wigan Road Ashton-in-Makerfield Lancashire WN4 8BJ     Free delivery on orders over £200 Scottish Highlands and Offshore Islands please ring for delivery rates. How to Pay Use this website to pay by credit card online.      For teachers: Use an official school purchase order number and an invoice will be raised.  Pay by cheque made payable to Redkite Education Site Map Terms & Conditions

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